Let’s Blend!

Pioneering thinking, innovative vision, human approach but above all an innate attitude, faithful to what’s at the core of the brand: the ability to blend. This is the main idea of the Lavazza Calendar 2025. “Let’s blend” is an open, enthusiastic invitation that unites cultures, ages, roots and mindsets, celebrating the 130th Lavazza anniversary.

Opening to the world means embracing diversity. That’s what culture is about.
A concept so wide and at the same time so unique, culture permeates people’s life in every single moment. From food to coffee, from art to rituals, from business to traditional practices, everything is culture. Lavazza celebrates how it defines the social fabrics we all live in, shaping us as plural beings.

Connecting generations can give power to the people, turning everyone in an ambassador of change. We are different points on a timeline, meant to meet one another, expressing the values and the ideas of the times that we belong to. Lavazza strongly believes in the potential of people of all ages finding a common ground of tolerance, innovation, and respect.

Geography is more than a location on a map. It’s a starting point for a journey that leads each of us to blend our origins with the world. Because the roots we belong to are a wealth of experiences that evolve only when in contact with other heritages. That’s why Lavazza helps local communities grow, in order to produce a more sustainable coffee for everyone.

Passion for excellence means creativity, inventiveness, vision, and the will to change for a better world. Each of these skills is a gift that can be found in everyone. That's why Lavazza has always dialogued with pioneers, from innovation seekers to artists and environmental champions, reflecting a strong commitment to driving positive change.